The Situation
The Miller Theater, a historic cultural landmark in Philadelphia, relied on an outdated, hand-lettered marquee that was labor-intensive and lacked flexibility. Staff had to manually update the sign for each performance, which limited visibility and efficiency. The theater needed a modern solution to improve communication, enhance visibility, and streamline operations while preserving its historic charm.
The Solution
In collaboration with Cenero, the theater upgraded its marquee to a high-definition digital display. Powered by a Brightsign player and managed via Carousel software, the system allows for real-time updates and dynamic content. Now, staff can instantly update the marquee to reflect the name of the theater or the current performance without the need for manual intervention.
Cenero ensured seamless integration with the theater’s existing infrastructure and compliance with the City of Philadelphia’s preservation guidelines. The new digital marquee enhances visibility, allows for creative messaging, and serves as a key marketing tool.
“Guests are loving the new digital marquee at the Miller. Now that the scaffolding is down and the screens are visible, I see so many guests taking their selfies with the show information in the background.”
– Todd Kunze, Miller Theater
